Eloise recognizes that life’s blessings have put her in the position to assist others in the pursuit of happiness and health. Her core passions include causes that support recovery, nutrition and health, the arts, the environment and those that promote the rights and well-being of women.

“It’s a gift to me when I give to others. It’s overwhelming and humbling that I have been able to help people achieve their purpose.”

Founded along with her husband John Paul DeJoria, the family foundation JP’s Peace, Love & Happiness Foundation ( invests in:

The Arts

Acting captured Eloise’s imagination and film allowed her to transform, share herself and find her voice as a young woman. Thus she finds it deeply fulfilling to support young filmmakers and artists.

  • Paramount Theater (, Austin, TX. – As part of the Austin Film Alliance, the Paramount is an Austin cultural icon. The Paramount Theater began as an elegant movie palace that dates back to 1915. It currently hosts more than 250 live and film performances a year and provides access to the performing arts to over 20,000 underserved youth each year.
  • Austin Film Festival ( – Patron. Austin Film Festival furthers the art and craft of storytelling by inspiring and championing the work of writers, filmmakers, and all artists who use written and visual language to tell a story. The AFF holds events throughout the year and offers a Young Filmmakers Program, summer camp and classes.
  • Girls that Impact the World Film Festival ( – Presenting Sponsor. This annual event showcases short films created by high school and undergraduate students. Films focus on a variety of women’s issues including maternal health, microfinance initiatives, sex trafficking, child-marriage, and poverty alleviation. These talented young women tell stories that raise awareness, envision the possibilities of our time for females globally, and propose solutions.

Women’s and Girl’s Issues

  • SafePlace ( – SafePlace provides housing, healing and support for individuals and families affected by domestic violence, sexual assault, and exploitation. In addition, SafePlace promotes safe and healthy relationships, and works with community partners to create change in attitudes, behaviors and policies that perpetuate the acceptance of sexual and domestic violence.
  • She is Rising ( – She is Rising works to connect survivors of sex trafficking with the services needed to heal from the devastating abuse and exploitation they’ve suffered. They work to help these women reclaim their worth and become leaders in their communities.

Environmental Issues

  • Sea Shepherd Conservation Society (SSCS) ( – An international non-profit, marine wildlife conservation organization dedicated to ending the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species. We use innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced ocean ecosystems, Sea Shepherd works to ensure their survival for future generations.

Health and Recovery

  • Darrell K. Royal Fund ( – Board of Advisors. – The Darrell K. Royal Research Fund for Alzheimer’s disease is dedicated to finding a cure for Alzheimer’s Disease and expanding research into Mild Cognitive Impairment (MCI), as well as expanding access to care for Texans to combat this devastating disease.
  • Austin Recovery ( – Austin Recovery is a non-profit provider of compassionate, affordable addiction treatment for individuals seeking to lead a life free of the effects of drug and alcohol. They offer programs for men, women and women with small children in both inpatient and outpatient settings.
  • Palmer Drug Abuse Program (PDAP) ( – PDAP provides free services to teenagers and young adults who seek to live life free from drugs and alcohol. PDAP is a fellowship of young people and parents who share their experience, love, and understanding so that they may solve their common problems and help them recover from the effects of mind changing chemicals. PDAP is non-sectarian and the primary requirement for membership is the desire to live a chemical-free life.