Welcome to Eloise DeJoria

As the wife of John Paul DeJoria and matriarch of the DeJoria family, Eloise is woman of diverse passions that includes her family, modeling, acting, producing, the arts, travel, business ownership and philanthropy. We hope you’ll enjoy this glimpse into her world.


Including causes that support recovery, nutrition and health, the arts, the environment and those that promote the rights and well-being of women.

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All her businesses work to further at least one of her core values of ecological responsibility, good health and the improvement of women’s lives.

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Her first acting role was a public service announcement on domestic violence. This role grew her compassion and concern for causes that impact the lives of women.

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Eloise Broady was born in May 1957 in Houston, Texas. She had a lovely childhood full of horseback riding and playing in the woods. Growing up and playing in the woods and bayous surrounding Houston planted the seeds of her love and respect for nature. Eloise married young. Her older sons Michael and Justin Harvey were born in Texas.

Eloise began her acting and modeling career in Texas. Her very first acting gig was in a public service announcement on the subject of domestic violence. The PSA marked the beginning of her mission to support programs that fight domestic abuse and create safer lives for women. She made her film debut in 1984 in Songwriter, which starred Willie Nelson.

In 1988 Eloise moved to Los Angeles to further her career. In Los Angeles, Eloise continued to model and act in a variety of film, television and video productions. It was in L. A., in 1991, where she met John Paul DeJoria on a blind date. They were soon deeply in love. They married in 1993 and soon added son, John Anthony to their combined family of five children. Her number one joy and priority is her family life with husband, John Paul DeJoria, and being mother and grandmother to their large family.

In 2000, the DeJorias relocated to Austin. They love the laid back atmosphere and wished to raise their son John Anthony with the same Texas values that helped to shape Eloise. Eloise’s lifestyle has been featured on 20/20 with Barbara Walters, “E” Entertainment, and in many national and international publications. She is widely recognized as the original spokesmodel for Paul Mitchell hair care products in television and print ads.

Eloise is an accomplished businesswoman. She is a co-founder and partner in several companies and has created several health and wellness products including a series of Pilates workout videos.

Eloise, both individually and along with her husband John Paul, are generous supporters of a number of non-profit organizations that improve the quality of people’s lives, the environment, protect animals and further women’s causes. “There are no happier moments for us than when we’re doing something as a family to give back.”

When not busy working or involved in philanthropy, Eloise spends time with her husband, children, and grandchildren. “I think grandchildren are a gift from God. They give you so much love and keep you young.”